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Channel: The Massage DocsFood for thought | The Massage Docs
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Why Most Doctors Don’t Refer!

We often see therapists frustrated by a lack of referrals from Chiropractors and medical doctors. You won't get any argument from us! We agree that 99% of the patients of other health care providers...

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How Much Is Enough?

We find that most Massage Therapists like money but they really are more concerned with helping other people than gaining financial success. Can you really say that about any other group of health...

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We Love Questions! So Let’s Hear From You All!

We enjoy questions, comments, and even criticism on our blogs but we no longer allow comments to be posted on the blog page. Unfortunately, we got too much spam that wasn't related to massage therapy...

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The Reason Why Usually Isn’t The Real Reason!

Long ago I hear the phrase "The reason why, usually isn't the reason why". What it means is that the reason why people tell you they can't do something usually isn't the real reason at all. It's not...

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Part 1 of 3: Selling The Sizzle Not The Steak!

One of the biggest problems faced by Massage Therapists is that the average patient doesn't have a clear picture of what "massage therapy" really is. As fantastic as it is, massage has a muddled...

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Part 2 of 3: Selling The Sizzle Not The Steak!

Last week we covered how vital patient education is to the success of every massage therapist. (If you missed it you can read Part 1 of 3: Selling The Sizzle Not The Steak! here). It is really...

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Part 3 of 3: Selling The Sizzle Not The Steak!

If you have been following this blog the past few weeks, (Click here to read Part 1 of 3: Selling The Sizzle Not The Steak. Click here to read Part 2 of 3: Selling The Sizzle Not The Steak), you know...

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Learning From The Pros

For those of you with your own business (or if you intend to start your own business), one of the difficult things we all have to deal with is lack of guidance. When you are in school, they tell you...

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Why Is Being A Massage Therapist So Hard?

Twenty-plus years ago when I graduated as a chiropractor, massage therapists traditionally had a hard time starting their own business and usually ended up working for a lot less money than they...

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Are Massage Schools Ripping You Off?

Every year massage schools graduate thousands of excited new massage therapists - and every year thousands of discouraged massage graduates leave the profession in frustration or because they can't...

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Business Skills Vs. Technique Skills – Which Are More Important?

Today I got asked a question that is so common and so important that I wanted to share it with everyone. The question was: "Are business skills more important than technique skills?" The answer to...

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Massage And Toothpaste!

In the 1800's, before our time but not too long ago, people didn't brush their teeth or floss every day. In fact, very little was done to maintain healthy teeth as people were growing up. People...

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The World Is Full Of Fearful Patients…And What That Means To You!

We are living in exciting times - although most people wish it wasn't quite so exciting! Many major countries are trillions of dollars in debt, unemployment is high, there are banking crisis, housing...

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The Law Of The Jungle

The law of the jungle is brutally efficient. Only the strong survive. The weak, the injured, and the sick are usually eaten by a stronger, healthier animal. It can seem harsh at times but that's how...

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How NOT To Market Your Massage Therapy Practice!

In 1996, Proctor & Gamble had what they thought was a sure thing on their hands - a new fabric deodorizer that could remove nasty odors like cigarette smoke and cat urine from furniture, clothes,...

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Does Massage Therapy REALLY Work?

Before you start telling me about how great massage therapy is and all its benefits - I don't mean does massage therapy work for patients. What I am really asking is - does it work for massage...

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Whose Fault Is It?

If you're having problems as a massage therapist in practice, whose fault is it? As you think about that I'll give you some possible ideas where you can pin the blame: Schools for not educating you...

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Good News, Bad News!

If you have your own business as a massage therapist or had one in the past, you probably already know the bad news - succeeding in business doesn't just happen! It doesn't even come easily to those...

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Is Massage In The Future Of Health Care Or Is It Doomed?

It's pretty clear now that the American health care system is in crisis mode in many different ways. Cost of insurance is rising so high so quickly that it is becoming too expensive for most to...

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Is Massage Therapy The Wrong Business Or Are You In The Business Wrong?

Often we hear comments like "I can't make a consistent income as a massage therapist", "I have finally accepted the fact that massage therapy can only be a part time job", "I can't make it in this...

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